Since I posted the new Microsoft ad yesterday, I thought it was worthwhile pointing you to the latest execution of their I’m a Mac campaign on the NYT.
As someone who works in marketing, but who cannot advertise his product direct to consumer due to the very restrictive pharmaceutical regulatory environment, I look at TV ads with a mixture of admiration (for the good ones) and jealousy (because I would love to try my hand at a campaign involving TV). I am a fan of the Mac vs PC campaign, but a groundswell backlash against them seems to be developing. OK, OK maybe Techcrunch readers do not represent the average target market for these ads, but it is noteworthy how many posters on that article have seen enough of this particular campaign.
It will be fascinating to see how this develops, will Apple continue along this head-to-head trend or will they move in another direction. And how will Microsoft develop their current campaign?